What marketing gimick will they think of next?
Every once in a while, I read a paper that makes me scratch my head. Last week was just such a moment. The paper really needs no introduction. The title says it all: “Increasing volume of food by incorporating air reduces energy intake” [in dogs].
Let’s talk about obesity (again): If you read “Do you think I look fat in this collar?” you will remember that obesity is the most prevalent nutritional disorder in pet dogs today. Moreover, there is evidence that a substantial number of owners do not recognize overweight conditions in their dogs and even when they do, are unwilling or unable to comply with weight loss recommendations.
In their search to identify new approaches to weight control (preferably approaches that can be marketed into a new brand of dog food), some pet food companies have looked at the effects of diluting food calories. An example is increasing dietary fiber. This…
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