Air, It’s What’s for Dinner

What marketing gimick will they think of next?

The Science Dog

Every once in a while, I read a paper that makes me scratch my head. Last week was just such a moment. The paper really needs no introduction. The title says it all: “Increasing volume of food by incorporating air reduces energy intake” [in dogs].


Let’s talk about obesity (again): If you read “Do you think I look fat in this collar?” you will remember that obesity is the most prevalent nutritional disorder in pet dogs today. Moreover, there is evidence that a substantial number of owners do not recognize overweight conditions in their dogs and even when they do, are unwilling or unable to comply with weight loss recommendations.


In their search to identify new approaches to weight control (preferably approaches that can be marketed into a new brand of dog food), some pet food companies have looked at the effects of diluting food calories. An example is increasing dietary fiber. This…

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7 thoughts on “Air, It’s What’s for Dinner

  1. I saw that article too. I think it’s a bunch of hooey. Sorry. People could reduce their pets if they put their mind to it. It takes will power just as it does with lots of other things in life. Don’t mean to sound like a snob or a know it all. Several factors weigh in regarding obesity 🙂

  2. So now they want us to pay for air to feed our dogs…just another product out there with so many others to make someone, somewhere more money. I think if we are watchful of what our pets eat their weight can be controlled without spending high dollars for food stuffed with air. Hugs

  3. As the owner of a breed very susceptible to bloat (more than 30% of poodles suffer from bloat), I find the idea of (a) feeding my beloved pet food that could cause my pup a serious or deadly medical incident alarming and (b) and I have to pay for it too…good grief. WTH?? If your dog is overweight, do the same thing people do to lose weight, eat less, cut out in between meal snacks and up the exercise. It’s a simple formula; not sure why there has to be research done on this kind of gimmick. Oye!

    1. I think it’s more a case of making ‘kibble puffs’. That research funds were spent by Royal Canin to learn that if you puff a food, (increase air spaces) the same volume would result in less calories… well… I could have told them that and charged them a fraction of what they invested!

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